Talk about an effective appeal. Waterkeeping isn’t necessarily the “sexiest” cause out there (motto: “Bacteria Testing: Culture Yourself”), but the Milwaukee Riverkeepers manage to make the issue relevant. By hitting on the deliverable – clean water – the meat of their work becomes more interesting. Honestly, before you saw the dirty water slide how likely were you to participate in Water Quality Monitoring? Just saying…

Cheers,
Sam
“I believe that water is the only drink for a wise man.”
Henry David Thoreau

[source: Wooster Collective]