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	<title>Samuel Richard &#187; Nonprofit Marketing</title>
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	<link>http://www.samuelrichard.org</link>
	<description>progressive &#124; civic &#124; leadership</description>
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		<title>Public Perception Or Public Deception</title>
		<link>http://www.samuelrichard.org/2009/05/28/public-perception-or-public-deception/</link>
		<comments>http://www.samuelrichard.org/2009/05/28/public-perception-or-public-deception/#comments</comments>
		<pubDate>Thu, 28 May 2009 16:00:00 +0000</pubDate>
		<dc:creator>Samuel Richard</dc:creator>
				<category><![CDATA[Nonprofit Marketing]]></category>
		<category><![CDATA[Nonprofit Sector]]></category>
		<category><![CDATA[Public Policy]]></category>

		<guid isPermaLink="false">http://www.samuelrichard.org/2009/05/28/public-perception-or-public-deception/</guid>
		<description><![CDATA[Regular Sam + Pursing an Accurate Public Awareness of the Nonprofit Sector = Happy Sam

Now, let&#8217;s move on.  From PhilanthroMedia yesterday:
Last Wednesday, the FTC and 48 states announced a nationwide sweep targeting scam artists who claimed to be raising money for military veterans, firefighters, and police officers. In reality, almost all of the money [...]]]></description>
			<content:encoded><![CDATA[<div style="text-align: center;"><span style="font-weight: bold;">Regular Sam + Pursing an Accurate Public Awareness of the Nonprofit Sector = Happy Sam</span></div>
<p>
<div style="text-align: justify;">Now, let&#8217;s move on.  From <a href="http://www.philanthromedia.org/archives/2009/05/the_federal_trade_commission_a.html">PhilanthroMedia</a> yesterday:</p>
<blockquote><p>Last Wednesday, the FTC and 48 states announced a nationwide sweep targeting scam artists who claimed to be raising money for military veterans, firefighters, and police officers. In reality, almost all of the money went to the fundraisers themselves. How can you, as a donor, guard against such scams, and discriminate between an honest, and a bogus charity?</p></blockquote>
<p>Don&#8217;t get me wrong, I love quality transparency and accountability as much as the next guy &#8211; but it is these &#8220;task forces&#8221; and &#8220;nationwide sweeps&#8221; that scare the average donor away from giving to nonprofits altogether.</p>
<p>Here in Phoenix, a <a href="http://www.azcentral.com/flash/news/charities/index.html">5-day series</a> ran in our <a href="http://www.azcentral.com/">daily paper</a> detailing the conquests of a 22-organization network that embezzled, laundered, and otherwise stole millions of dollars.  No mention about the fact that those 22 organizations represent less than one-tenth of one percent of the nonprofit agencies in Arizona alone.   Or that the sector is the third largest source for employment in the state.  But that didn&#8217;t stop the Pulitzer-hungry reporter from painting with the proverbial broad brush:</p>
<blockquote><p>An <i>Arizona Republic </i>investigation found that charities can use a kind of title transfer of gifts in kind that inflate their finances, making their operations appear larger than they are.  That improves the financial profile they present to donors in the federal charity drive and may attract more cash donations. The charities then spend most of the cash on salaries and expenses and pass the cash to other charities operated by relatives, co-workers or associates.</p></blockquote>
<p>And again:</p>
<blockquote><p>Donors to charities often have little say in how their cash contributions will be spent — and almost no way to find out. Despite rules that require non-profits to disclose their finances, their operators and their missions, federal tax forms give only a limited picture of a charity&#8217;s operation.  At the same time, the Internal Revenue Service doesn&#8217;t have the staff to investigate more than a fraction of the nation&#8217;s 1.2 million charities.  An <i>Arizona Republic</i> investigation shows charities can use their donated cash and goods in ways that can be misleading and controversial, and in ways donors may never know.</p></blockquote>
<p>I feel like creepy music from a horror movie should start playing through your speakers now.  Yes, there are going to be bad apples.  Always.  But there are responsible ways to react, and setting up a website through the Federal Trade Commission entitled, &#8220;<a href="http://www.ftc.gov/charityfraud/">Avoid Charity Fraud</a>&#8221; seems a little dramatic to me.</p>
<p>Maybe I&#8217;m alone in this thought.  What say you out there, Nonprofit Community?  And you, Mr. or Ms. Donor?</p>
<div style="text-align: right;">Cheers,<br />Sam<br />&#8220;The world and life have been mighty good to me. I want to put something back.&#8221;<br /><span style="font-style: italic;">Ted Turner</span></div>
</div>
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		<title>Hungry</title>
		<link>http://www.samuelrichard.org/2009/05/15/hungry/</link>
		<comments>http://www.samuelrichard.org/2009/05/15/hungry/#comments</comments>
		<pubDate>Fri, 15 May 2009 16:00:00 +0000</pubDate>
		<dc:creator>Samuel Richard</dc:creator>
				<category><![CDATA[Nonprofit Marketing]]></category>
		<category><![CDATA[Public Policy]]></category>

		<guid isPermaLink="false">http://www.samuelrichard.org/2009/05/15/hungry/</guid>
		<description><![CDATA[From Osocio:

Commercials aren’t always about the visuals, with the beauty being sometimes just the sound.  The latest Oxfam America ad is just that, with a kynetic type treatment and the wonderful soundtrack of “Með suð í eyrum” by Sigur Rós, the Icelandic band, whose symphonic rock is always inspiring.

The video is great, and the [...]]]></description>
			<content:encoded><![CDATA[<p>From <a href="http://osocio.org/message/the_global_hunger_epidemic/">Osocio</a>:</p>
<div style="text-align: justify;">
<blockquote style="font-style: italic;">Commercials aren’t always about the visuals, with the beauty being sometimes just the sound.  The latest Oxfam America ad is just that, with a kynetic type treatment and the wonderful soundtrack of “Með suð í eyrum” by Sigur Rós, the Icelandic band, whose symphonic rock is always inspiring.</p></blockquote>
</div>
<p>The video is great, and the <a href="http://www.oxfamamerica.org/whatwedo/emergencies/global_food_crisis">campaign is up and running</a>.  Enjoy:</p>
<p><object height="225" width="400"><param name="allowfullscreen" value="true"><param name="allowscriptaccess" value="always"><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=2564077&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=99cc00&amp;fullscreen=1"><embed src="http://vimeo.com/moogaloop.swf?clip_id=2564077&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color=99cc00&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" height="225" width="400"></embed></object></p>
<div style="text-align: right;">Cheers,<br />Sam<br />&#8220;It&#8217;s really simple, Governor.  When people are hungry they die. So spare me your politics and tell me what you need and how you&#8217;re going to get it to these people.&#8221;<br /><a href="http://en.wikipedia.org/wiki/Bob_Geldof"><span style="font-style: italic;">Bob Geldof</span></a></div>
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		<title>I&#8217;m Just A Bill</title>
		<link>http://www.samuelrichard.org/2009/02/27/im-just-a-bill/</link>
		<comments>http://www.samuelrichard.org/2009/02/27/im-just-a-bill/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 15:00:00 +0000</pubDate>
		<dc:creator>Samuel Richard</dc:creator>
				<category><![CDATA[Nonprofit Marketing]]></category>
		<category><![CDATA[Politics]]></category>
		<category><![CDATA[Public Policy]]></category>

		<guid isPermaLink="false">http://www.samuelrichard.org/2009/02/27/im-just-a-bill/</guid>
		<description><![CDATA[
Sunlight Foundation is at it again.
By &#8216;it,&#8217; of course, I mean completely rethinking out our government interacts with its citizens.  it&#8217;s no secret that I&#8217;m a big fan of the Sunlight&#8217;s work, and this project is no different.  Read The Bill is a campaign asking Congress to post bills online at least 72 [...]]]></description>
			<content:encoded><![CDATA[<p><object width="400" height="325"><param name="movie" value="http://www.youtube.com/v/mEJL2Uuv-oQ&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999&amp;border=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/mEJL2Uuv-oQ&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999&amp;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="325"></embed></object>
<div style="text-align: justify;"><a href="http://sunlightfoundation.com/">Sunlight Foundation</a> is at it again.</p>
<p>By &#8216;it,&#8217; of course, I mean completely rethinking out our government interacts with its citizens.  it&#8217;s no secret that <a href="http://desertedafterdark.blogspot.com/2008/07/time-has-come-people-said.html">I&#8217;m a big fan</a> of the Sunlight&#8217;s work, and this project is no different.  <a href="http://readthebill.org/">Read The Bill</a> is a campaign asking Congress to post bills online at least 72 hours prior to floor debate.  Sounds pretty commonsense to me.  Whatever political persuasion you subscribe to, it&#8217;s a pretty universal belief that lawmakers should read the bill that they are signing into law.  And since we&#8217;re part of the Digital Age, why can&#8217;t us regular folk get a chance to look the legislation over, too?</p>
<p>In an email I received yesterday, Sunlight&#8217;s Executive Director explains why this campaign is so important:<br />
<blockquote style="font-style: italic;">Dear Sunlighter,</p>
<p>Here&#8217;s something terrifying: Congress passed the $787 billion Stimulus Bill and we&#8217;re pretty sure the people who voted on that legislation didn&#8217;t actually read it. And for sure you didn&#8217;t have a chance to look at it, either. That&#8217;s not the first time important legislation has rushed through Congress in a matter of hours. By hurrying to vote on these bills, members of Congress might miss an earmark or tax break that could have a lasting impact on you and your community.</p>
<p>Congress just passed the largest piece of spending legislation in history and no one Read The Bill. Let&#8217;s make sure this doesn&#8217;t happen again. Demand that they Read The Bill and sign our petition now:</p>
<p><a href="http://bsd.sunlightfoundation.com/page/m2/64f58c18/288939d5/3381ef12/68029756/903062080/VEsH/" target="_blank">http://www.ReadTheBill.org/<wbr>petition</a></p>
<p>Read The Bill is a commonsense solution &#8212; we want Congress to post all bills online for 72 hours before they are debated. That gives members of Congress &#8211; and you &#8211; three days to read legislation and consider how it could potentially affect each of us in our daily lives. A 72-hour rule would also give you a chance to let your representative in Congress know what you like, or don&#8217;t like, about a bill before he or she votes.</p>
<p>Here are some examples of bills that were passed when members of Congress only had a few hours to read each one.</p>
<p>-TARP bailout bill (2008): rushed through Congress with few provisions for accountability</p>
<p>-Housing and Economic Recovery Act of 2008: Congress&#8217; Fannie Mae and Freddie Mac bailout</p>
<p>-PATRIOT Act (2001): rushed through Congress and, consequently, expanded the federal government&#8217;s ability to gather intelligence, engage in domestic surveillance and secret searches and detain immigrants with little restraint</p>
<p>Just yesterday, the House of Representatives approved a $410 billion omnibus spending bill. Unlike the Stimulus Bill, it was posted online for two days, which allowed members of Congress &#8211; and citizens, alike &#8211; to read and discuss the bill for a short period of time before it was considered in Congress. But even that is not enough. Let&#8217;s remove the disparity and uncertainty that makes some bills available while others are cloaked in secrecy. Let&#8217;s continue to allow everyone to Read The Bill for at least 72 hours before it is considered in Congress.</p>
<p><a href="http://bsd.sunlightfoundation.com/page/m2/64f58c18/288939d5/3381ef12/68029756/903062080/VEsE/" target="_blank">Help us urge Congress to take some time to Read the Bill&#8211; sign our petition today.</a></p>
<p>Thank you for your time on this important matter.</p>
<p>Sincerely,<br />Ellen Miller<br />Executive Director, Sunlight Foundation</p>
<p>P.S. For real time news and updates, you can follow Read The Bill on <a href="http://bsd.sunlightfoundation.com/page/m2/64f58c18/288939d5/3381ef12/68029757/903062080/VEsF/" target="_blank">Twitter.</a></p></blockquote>
<p>This issue has a simple solution.  The Speaker of the House and the Senate Majority Leader traditionally set the voting schedule, so all <a href="http://speaker.house.gov/">Rep. Pelosi</a> and <a href="http://reid.senate.gov/">Sen. Reid</a> have to do is delay floor introduction 72 hours after the bill passes committee.  Pretty easy, right?  Pelosi could even make the call from her <a href="http://www.cbsnews.com/stories/2007/02/07/eveningnews/main2445668.shtml">private jet</a> (ZING!).</p>
<p>Please join me by <a href="http://readthebill.org/">signing the petition to post bills online 72 hours in advance of debate</a>.</div>
<p>
<div style="text-align: right;">Cheers,<br />Sam<br />&#8220;The who doesn&#8217;t read good books has no advantage over the man who cannot read them.&#8221;<br /><span style="font-style: italic;">Mark Twain</span></div>
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		<title>I&#8217;m Just One Person</title>
		<link>http://www.samuelrichard.org/2009/02/23/im-just-one-person/</link>
		<comments>http://www.samuelrichard.org/2009/02/23/im-just-one-person/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 14:00:00 +0000</pubDate>
		<dc:creator>Samuel Richard</dc:creator>
				<category><![CDATA[Downtown Phoenix]]></category>
		<category><![CDATA[Nonprofit Marketing]]></category>
		<category><![CDATA[Nonprofit Sector]]></category>

		<guid isPermaLink="false">http://www.samuelrichard.org/2009/02/23/im-just-one-person/</guid>
		<description><![CDATA[Last year Phoenix was one of a handful of cities that turned off their lights for one hour to stand in solidarity with those pursuing a more sustainable planet.  The campaign &#8211;  called Earth Hour &#8211; started in Sydney, Australia in 2007, and has since gained much media attention and international support.



Funded in [...]]]></description>
			<content:encoded><![CDATA[<div style="text-align: justify;">Last year Phoenix was one of a handful of cities that turned off their lights for one hour to stand in solidarity with those pursuing a more sustainable planet.  The campaign &#8211;  called <a href="http://www.earthhour.org/">Earth Hour</a> &#8211; started in Sydney, Australia in 2007, and has since gained much media attention and international support.</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/1CRs-7lRlPo&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1"><param name="allowFullScreen" value="true"><embed src="http://www.youtube.com/v/1CRs-7lRlPo&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
</div>
<div style="text-align: justify;">
<div style="text-align: justify;">Funded in large part by the <a href="http://www.worldwildlife.org/">World Wildlife Fund</a>, Earth Hour asks participants to go dark by turning off the lights (and all electricity, for that matter) from 8:30PM to 9:30PM local time on March 28.  In the past, restaurants hosted candlelit dinners, downtown office buildings turned off their large marquees, and people were generally forced to enjoy each others&#8217; company without technologically sophisticated stimulants.  It doesn&#8217;t necessarily need to be an event, either. Each individual gesture adds to the chorus of voices united in the fight against harmful global climate change.</p>
<p>As of yet Phoenix has not announced its participation in Earth Hour 2009, but I&#8217;m confident that the good people of God&#8217;s Country will step up to the plate once again.  Plus, Shepard Fairey designed the poster.  I heard any project that guy touches <a href="http://www.whitehouse.gov/">turns out to be a pretty big deal</a>&#8230;</div>
<p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://osocio.org/images/uploads/shepardearthhour.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 332px; height: 500px;" src="http://osocio.org/images/uploads/shepardearthhour.jpg" alt="" border="0" /></a></div>
<p>
<div style="text-align: right;">Cheers,<br />Sam<br />&#8220;Character is what you are in the dark.&#8221;<br /><a href="http://en.wikipedia.org/wiki/Dwight_L._Moody"><span style="font-style: italic;">Dwight L. Moody</span></a></div>
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		<title>Human Rescue Plan</title>
		<link>http://www.samuelrichard.org/2009/02/02/human-rescue-plan/</link>
		<comments>http://www.samuelrichard.org/2009/02/02/human-rescue-plan/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 17:45:00 +0000</pubDate>
		<dc:creator>Samuel Richard</dc:creator>
				<category><![CDATA[Nonprofit Marketing]]></category>
		<category><![CDATA[Nonprofit Sector]]></category>

		<guid isPermaLink="false">http://www.samuelrichard.org/2009/02/02/human-rescue-plan/</guid>
		<description><![CDATA[While I put the finishing touches on a couple of substantial, I-actually-wrote-them posts, here&#8217;s something cool from Sean Penn and the World Food Programme:

Congratulations to the Cardinals for making it to the Super Bowl, Kurt Warner for winning the Walter Peyton Man of the Year Award, and to Cash4Gold for (in my book) the best [...]]]></description>
			<content:encoded><![CDATA[<div style="text-align: justify;">While I put the finishing touches on a couple of substantial, I-actually-wrote-them posts, here&#8217;s something cool from Sean Penn and the <a href="http://beta.wfp.org/">World Food Programme</a>:</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/nnwxvDnjyDc&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=nl&amp;feature=player_embedded&amp;fs=1"><param name="allowFullScreen" value="true"><embed src="http://www.youtube.com/v/nnwxvDnjyDc&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=nl&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>Congratulations to the Cardinals for making it to the Super Bowl, Kurt Warner for winning the Walter Peyton Man of the Year Award, and to Cash4Gold for (in my book) the <a href="http://www.youtube.com/watch?v=WRVzF9dBl7c&amp;feature=related">best commercial</a>.  Happy February!</div>
<p>
<div style="text-align: right;">Cheers,<br />Sam<br />&#8220;I wake up every day, right here, right in Punxsutawney, and it&#8217;s always February 2nd, and there&#8217;s nothing I can do about it.&#8221;<br /><a href="http://www.imdb.com/name/nm0000195/"><span style="font-style: italic;">Phil Connors</span></a></p>
<p>[Source: <a href="http://osocio.org/message/sean_penns_hunger_appeal/">Osocio</a>]</div>
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		<title>The Character Approved Awards</title>
		<link>http://www.samuelrichard.org/2009/01/30/the-character-approved-awards/</link>
		<comments>http://www.samuelrichard.org/2009/01/30/the-character-approved-awards/#comments</comments>
		<pubDate>Fri, 30 Jan 2009 18:00:00 +0000</pubDate>
		<dc:creator>Samuel Richard</dc:creator>
				<category><![CDATA[Nonprofit Marketing]]></category>
		<category><![CDATA[Nonprofit Sector]]></category>

		<guid isPermaLink="false">http://www.samuelrichard.org/2009/01/30/the-character-approved-awards/</guid>
		<description><![CDATA[Sweet.  I love it when for-profit companies out there begin think a little bit like a nonprofit.  Maybe making money for making-money&#8217;s sake isn&#8217;t the real bottom line?  Just throwing it out there.  Kudos to the the USA Network for recognizing a few social innovators.  Maybe I&#8217;ll start watching Monk [...]]]></description>
			<content:encoded><![CDATA[<div style="text-align: justify;">Sweet.  I love it when for-profit companies out there begin think a little bit like a nonprofit.  Maybe making money for making-money&#8217;s sake isn&#8217;t the real bottom line?  Just throwing it out there.  Kudos to the the USA Network for recognizing a few social innovators.  Maybe I&#8217;ll start watching <a href="http://www.usanetwork.com/series/monk/">Monk</a> again.  You can find the <a href="http://www.usanetwork.com/characterapproved/video/index.html">whole list here</a>, but these are my favorites:</div>
<p>Charles Best, Founder of <a href="http://www.donorschoose.org/homepage/main.html?zone=421"><span class="blsp-spelling-error" id="SPELLING_ERROR_0">DonorsChoose</span>.org</a> (Check out that sweet &#8216;<span class="blsp-spelling-error" id="SPELLING_ERROR_1">stache</span>!)</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/Te0RPcND_kQ&amp;hl=en&amp;fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/Te0RPcND_kQ&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p><a href="http://obeygiant.com/">Shepard <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Fairey</span></a>, Street Artist</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/awKJQ-HfEHc&amp;hl=en&amp;fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/awKJQ-HfEHc&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>Jimmy Wales, <a href="http://en.wikipedia.org/wiki/Wikipedia">Founder of <span class="blsp-spelling-error" id="SPELLING_ERROR_3">Wikipedia</span></a></p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/okrx8mFuPx4&amp;hl=en&amp;fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/okrx8mFuPx4&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p><a href="http://www.lupefiasco.com/">Lupe Fiasco</a>, Rapper</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/LZ1ertk19Uo&amp;hl=en&amp;fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/LZ1ertk19Uo&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>Have a great weekend!  See you on the other side of a Cardinals Super Bowl victory&#8230;</p>
<p>
<div style="text-align: right;">Cheers,<br />Sam<br />&#8220;The enemy of art is indifference.&#8221;<br /><span style="font-style: italic;">Shepard Fairey</span></div>
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		<slash:comments>2</slash:comments>
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		<title>Strike That, Reverse It</title>
		<link>http://www.samuelrichard.org/2009/01/27/strike-that-reverse-it/</link>
		<comments>http://www.samuelrichard.org/2009/01/27/strike-that-reverse-it/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 14:00:00 +0000</pubDate>
		<dc:creator>Samuel Richard</dc:creator>
				<category><![CDATA[Nonprofit Marketing]]></category>

		<guid isPermaLink="false">http://www.samuelrichard.org/2009/01/27/strike-that-reverse-it/</guid>
		<description><![CDATA[In between flower consultations and guest list-trimming, I&#8217;m finding little time to write.  I  try to send out one or two cool (in my opinion, anyway) links a day via my Twitter account.  But, alas, not everybody is on Twitter, so I&#8217;m forced to find other ways to waste people&#8217;s time.  [...]]]></description>
			<content:encoded><![CDATA[<div style="text-align: justify;">In between flower consultations and guest list-trimming, I&#8217;m finding little time to write.  I  try to send out one or two cool (in my opinion, anyway) links a day via my <a href="http://www.twitter.com/samuelisaac">Twitter account</a>.  But, alas, not everybody is on Twitter, so I&#8217;m forced to find other ways to waste people&#8217;s time.  If you are one of the plenty out there who are a little hesitant about Twitter, <a href="http://pogue.blogs.nytimes.com/2009/01/15/twittering-tips-for-beginners/">check out this rad article</a>.</p>
<p>Ok, on to the good stuff:</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/42E2fAWM6rA&amp;hl=en&amp;fs=1"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/42E2fAWM6rA&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p>The above video was inspired by the below video, which won the silver lion in the Cannes Lions Contest.  Marc from <a href="http://osocio.org/">Osocio</a> said it pretty well, &#8220;So simple and yet so brilliant.&#8221;</div>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/lFz5jbUfJbk&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=nl&amp;feature=player_embedded&amp;fs=1"><param name="allowFullScreen" value="true"><embed src="http://www.youtube.com/v/lFz5jbUfJbk&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=nl&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
<div style="text-align: right;">Cheers,<br />Sam<br />&#8220;All great things are simple.&#8221;<br /><span style="font-style: italic;">Winston Churchill</p>
<p></span>[Source: <a href="http://osocio.org/message/all_of_this_will_come_true_unless_we_choose_to_reverse_it/">Osocio</a>]<span style="font-style: italic;"><br /></span></div>
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		<slash:comments>4</slash:comments>
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		<title>Crosswalk Memorial</title>
		<link>http://www.samuelrichard.org/2009/01/26/crosswalk-memorial/</link>
		<comments>http://www.samuelrichard.org/2009/01/26/crosswalk-memorial/#comments</comments>
		<pubDate>Mon, 26 Jan 2009 14:00:00 +0000</pubDate>
		<dc:creator>Samuel Richard</dc:creator>
				<category><![CDATA[Nonprofit Marketing]]></category>

		<guid isPermaLink="false">http://www.samuelrichard.org/2009/01/26/crosswalk-memorial/</guid>
		<description><![CDATA[Another great example of subtle, yet intrusive, social advertising:

Cheers,Sam&#8220;Road sense is the offspring of courtesy and the parent of safety.&#8221;Australian Traffic Rule
[Source: Social Design Notes]
]]></description>
			<content:encoded><![CDATA[<p>Another great example of subtle, yet intrusive, social advertising:</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/CObdVHW9j48&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1"><param name="allowFullScreen" value="true"><embed src="http://www.youtube.com/v/CObdVHW9j48&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></p>
<div style="text-align: right;">Cheers,<br />Sam<br />&#8220;Road sense is the offspring of courtesy and the parent of safety.&#8221;<br /><span style="font-style: italic;">Australian Traffic Rule</span></p>
<p>[Source: <a href="http://backspace.com/notes/2009/01/crosswalk-memorial.php">Social Design Notes</a>]</div>
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		<slash:comments>2</slash:comments>
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		<title>Clean Rivers Are Fun!</title>
		<link>http://www.samuelrichard.org/2009/01/13/clean-rivers-are-fun/</link>
		<comments>http://www.samuelrichard.org/2009/01/13/clean-rivers-are-fun/#comments</comments>
		<pubDate>Tue, 13 Jan 2009 12:00:00 +0000</pubDate>
		<dc:creator>Samuel Richard</dc:creator>
				<category><![CDATA[Nonprofit Marketing]]></category>
		<category><![CDATA[Nonprofit Sector]]></category>
		<category><![CDATA[Public Art]]></category>

		<guid isPermaLink="false">http://www.samuelrichard.org/2009/01/13/clean-rivers-are-fun/</guid>
		<description><![CDATA[From the Milwaukee Riverkeepers:

Talk about an effective appeal. Waterkeeping isn&#8217;t necessarily the &#8220;sexiest&#8221; cause out there (motto: &#8220;Bacteria Testing: Culture Yourself&#8221;), but the Milwaukee Riverkeepers manage to make the issue relevant.  By hitting on the deliverable &#8211; clean water &#8211; the meat of their work becomes more interesting. Honestly, before you saw the dirty [...]]]></description>
			<content:encoded><![CDATA[<p>From the <a href="http://milwaukeeriverkeeper.org/index.html">Milwaukee Riverkeepers</a>:
<div style="text-align: justify;">
<p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.woostercollective.com/l524_1.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 480px; height: 396px;" src="http://www.woostercollective.com/l524_1.jpg" alt="" border="0" /></a><br />Talk about an effective appeal. <a href="http://www.waterkeeper.org/mainaboutus.aspx">W</a><a href="http://www.waterkeeper.org/mainaboutus.aspx">aterkeeping</a> isn&#8217;t necessarily the &#8220;sexiest&#8221; cause out there (motto: &#8220;Bacteria Testing: Culture Yourself&#8221;), but the Milwaukee Riverkeepers manage to make the issue relevant.  By hitting on the deliverable &#8211; clean water &#8211; the meat of their work becomes more interesting. Honestly, before you saw the dirty water slide how likely were you to participate in <a href="http://milwaukeeriverkeeper.org/riverkeeper/citizenbased.htm">Water Quality Monitoring</a>? Just saying&#8230;</div>
<p>
<div style="text-align: right;">Cheers,<br />Sam<br />&#8220;I believe that water is the only drink for a wise man.&#8221;<br /><span style="font-style: italic;">Henry David Thoreau</p>
<p></span>[source: <a href="http://www.woostercollective.com/2009/01/a_clean_river_is_a_fun_river.html">Wooster Collective</a>]<span style="font-style: italic;"><br /></span></div>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>Pep Rally</title>
		<link>http://www.samuelrichard.org/2008/12/15/pep-rally/</link>
		<comments>http://www.samuelrichard.org/2008/12/15/pep-rally/#comments</comments>
		<pubDate>Mon, 15 Dec 2008 13:00:00 +0000</pubDate>
		<dc:creator>Samuel Richard</dc:creator>
				<category><![CDATA[Nonprofit Marketing]]></category>
		<category><![CDATA[Nonprofit Sector]]></category>

		<guid isPermaLink="false">http://www.samuelrichard.org/2008/12/15/pep-rally/</guid>
		<description><![CDATA[One of my favorite things to say on my least favorite day of the week is, &#8220;Monday is a horrible way to spend one-seventh (1/7th) of your life.&#8221;  With that in mind, here is a little pick-me-up:

Well, shoot.  I feel better already.
Cheers,Sam&#8220;How far that little candle throws his beams! / So shines a [...]]]></description>
			<content:encoded><![CDATA[<div style="text-align: justify;">One of my favorite things to say on my least favorite day of the week is, &#8220;Monday is a horrible way to spend one-seventh (1/7th) of your life.&#8221;  With that in mind, here is a little pick-me-up:</div>
<p><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/4HQ80McY844&amp;color1=0x3a3a3a&amp;color2=0x999999&amp;hl=en&amp;feature=player_embedded&amp;fs=1"><param name="allowFullScreen" value="true"><embed src="http://www.youtube.com/v/4HQ80McY844&amp;color1=0x3a3a3a&amp;color2=0x999999&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" height="344" width="425"></embed></object></p>
<p>Well, shoot.  I feel better already.</p>
<div style="text-align: right;">Cheers,<br />Sam<br />&#8220;How far that little candle throws his beams! / So shines a good deed in a naugty world.&#8221;<br /><span style="font-style: italic;">William Shakespeare, <a href="http://www.youtube.com/watch?v=mdbzRtxVtns">Merchant of Venice</a></span></div>
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